[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.anov.cz\/jsou-skags-mrtve-po-nejnovejsich-zmenach-typu-shod-google\/#Article","mainEntityOfPage":"https:\/\/www.anov.cz\/jsou-skags-mrtve-po-nejnovejsich-zmenach-typu-shod-google\/","headline":"Jsou SKAGs mrtv\u00e9 po nejnov\u011bj\u0161\u00edch zm\u011bn\u00e1ch typ\u016f shod GOogle?","name":"Jsou SKAGs mrtv\u00e9 po nejnov\u011bj\u0161\u00edch zm\u011bn\u00e1ch typ\u016f shod GOogle?","description":"Google ned\u00e1vno ozn\u00e1mil, \u017ee bl\u00edzk\u00e9 varianty se stejn\u00fdm v\u00fdznamem se budou brzy aplikovat tak\u00e9 na shodu fr\u00e1z\u00ed a modifikovan\u00e9 kl\u00ed\u010dov\u00e9 slova s\u00a0\u0161ir\u0161\u00ed shodou. Tyto typy…","datePublished":"2020-02-07","dateModified":"2020-02-07","author":{"@type":"Person","@id":"https:\/\/www.anov.cz\/author\/#Person","name":"","url":"https:\/\/www.anov.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/40308b9402d145b1dc164f447b6506e9dadca8c8362c3ffb52df95e789c0fd10?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/40308b9402d145b1dc164f447b6506e9dadca8c8362c3ffb52df95e789c0fd10?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"anov.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.anov.cz\/jsou-skags-mrtve-po-nejnovejsich-zmenach-typu-shod-google\/","wordCount":465,"articleBody":"Google ned\u00e1vno ozn\u00e1mil, \u017ee bl\u00edzk\u00e9 varianty se stejn\u00fdm v\u00fdznamem se budou brzy aplikovat tak\u00e9 na shodu fr\u00e1z\u00ed a modifikovan\u00e9 kl\u00ed\u010dov\u00e9 slova s\u00a0\u0161ir\u0161\u00ed shodou. Tyto typy shod se spojuj\u00ed s\u00a0ur\u010ditou shodou, kter\u00e1 byla prvn\u00ed pro to, aby se ukazovaly reklamy pro bl\u00edzk\u00e9 varianty se stejn\u00fdm v\u00fdznamem n\u011bkdy v\u00a0z\u00e1\u0159\u00ed 2018.\u00a0Sd\u00edlel jsem to, co v\u011b\u0159\u00edm, \u017ee jsou t\u0159i nejd\u016fle\u017eit\u011bj\u0161\u00ed v\u011bci, kter\u00e9 byste m\u011bli ud\u011blat p\u0159ed t\u00edmto kolem zm\u011bn: automatizovat spravov\u00e1n\u00ed p\u0159ihazov\u00e1n\u00ed, povolit nonlast-klik model atribuc\u00ed a nastavit automatizovan\u00fd monitorovac\u00ed syst\u00e9m, kter\u00fd kontroluje bl\u00edzk\u00e9 shody. M\u016f\u017eete dokonce s\u00e1hnout po m\u00e9m skriptu k\u00a0automatizaci monitorovac\u00edho procesu, kter\u00fd jsem sd\u00edlel ned\u00e1vno.\u00a0Av\u0161ak zm\u011bn\u00ed GOogle zp\u016fsob, jak\u00fdm funguj\u00ed shody typ\u016f kl\u00ed\u010dov\u00fdch slov a budou m\u00edt tyto zm\u011bny dopad na ostatn\u00ed zp\u016fsoby, jak\u00fdm jsou PPC \u00fa\u010dty spravov\u00e1ny? Nebo je\u0161t\u011b v\u00edce, znamenaj\u00ed tyto ned\u00e1vn\u00e9 zm\u011bny p\u0159edejit\u00ed skupin\u00e1m reklam s\u00a0jedn\u00edm kl\u00ed\u010dov\u00fdm slovem, b\u011b\u017en\u011b zn\u00e1m\u00e9 jako SKAGs? Vysv\u011btl\u00edm m\u00e9 od\u016fvodn\u011bn\u00ed v\u00a0tomto \u010dl\u00e1nku, av\u0161ak pokud nem\u00e1te dostatek \u010dasu, odpov\u011b\u010f je takov\u00e1, \u017ee v\u011b\u0159\u00edm tomu, \u017ee SKAGS budou i nad\u00e1le hr\u00e1t u\u017eite\u010dnou roli v\u00a0nakop\u00e1v\u00e1n\u00ed sk\u00f3re kvality, a tedy redukov\u00e1n\u00edm CPC a zlep\u0161ov\u00e1n\u00ed v\u00fdkonnosti PPC \u00fa\u010dt\u016f.\u00a0\tCo jsou vlastn\u011b SKAGs\u00a0SKAG je zkratka pro \u201eskupinu reklam o jednom kl\u00ed\u010dov\u00e9m slov\u011b\u201c (Single Keyword Ad Group). Jak ji\u017e n\u00e1zev napov\u00edd\u00e1, je to skupina reklam, kter\u00e1 m\u00e1 pouze jedno jedin\u00e9 kl\u00ed\u010dov\u00e9 slovo a \u010dastokr\u00e1t je tohle jedno kl\u00ed\u010dov\u00e9 slovo kl\u00ed\u010dov\u00fdm slovem p\u0159esn\u00e9 shody. Pro \u00fa\u010dely tohoto \u010dl\u00e1nku budu definovat SKAG p\u0159esn\u011b t\u00edmto zp\u016fsobem: skupina reklam s\u00a0p\u0159esn\u011b jedn\u00edm kl\u00ed\u010dov\u00fdm slovem p\u0159esn\u00e9 shody. Tato struktura se stala velice popul\u00e1rn\u00ed jako zp\u016fsob pro inzerenty z\u00edskat daleko v\u00edce kontroly nad jejich \u00fa\u010dty.\u00a0\tJak mohou SKAGs poskytovat v\u00edce kontroly?\u00a0Je\u0161t\u011b p\u0159ed p\u0159edstaven\u00edm \u201ebl\u00edzk\u00fdch shod\u201c v\u00a0roce 2014, pou\u017eit\u00ed kl\u00ed\u010dov\u00e9ho slova p\u0159esn\u00e9 shody znamenalo, \u017ee u\u017eivatel musel napsat p\u0159esn\u011b tu samou v\u011bc, jakou bylo inzerentovo kl\u00ed\u010dov\u00e9 slovo za \u00fa\u010delem toho, aby byla reklama schopn\u00e1 se objevit. A tedy t\u00edm, \u017ee m\u00e1te pouze jedin\u00e9 kl\u00ed\u010dov\u00e9 slovo p\u0159esn\u00e9 shody ve skupin\u011b reklam, to znamen\u00e1, \u017ee inzerent v\u011bd\u011bl p\u0159esn\u011b co u\u017eivatel vyhled\u00e1val a mohl tak napsat super c\u00edlenou a relevantn\u00ed reklamu pro vyhled\u00e1v\u00e1n\u00ed toho u\u017eivatele.                                                                                                                                                                                                                                                                                                                                                                                        3\/5 - (1 vote)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jsou SKAGs mrtv\u00e9 po nejnov\u011bj\u0161\u00edch zm\u011bn\u00e1ch typ\u016f shod GOogle?","item":"https:\/\/www.anov.cz\/jsou-skags-mrtve-po-nejnovejsich-zmenach-typu-shod-google\/#breadcrumbitem"}]}]