[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.anov.cz\/jsou-nejruznejsi-akce-slevy-skutecne-vyhodne\/#Article","mainEntityOfPage":"https:\/\/www.anov.cz\/jsou-nejruznejsi-akce-slevy-skutecne-vyhodne\/","headline":"Jsou nejr\u016fzn\u011bj\u0161\u00ed akce, slevy skute\u010dn\u011b v\u00fdhodn\u00e9?","name":"Jsou nejr\u016fzn\u011bj\u0161\u00ed akce, slevy skute\u010dn\u011b v\u00fdhodn\u00e9?","description":"B\u011b\u017enou prax\u00ed v\u011bt\u0161iny obchodn\u00edch \u0159et\u011bzc\u016f se stalo t\u00fddenn\u00ed zlev\u0148ov\u00e1n\u00ed n\u011bkter\u00fdch v\u00fdrobk\u016f. Obvykle jsou ozna\u010deny velk\u00fdm p\u00edsmenem v let\u00e1ku, kter\u00fd dost\u00e1v\u00e1me prakticky ka\u017ed\u00fd den do schr\u00e1nky.…","datePublished":"2020-08-11","dateModified":"2024-01-22","author":{"@type":"Person","@id":"https:\/\/www.anov.cz\/author\/#Person","name":"","url":"https:\/\/www.anov.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/40308b9402d145b1dc164f447b6506e9dadca8c8362c3ffb52df95e789c0fd10?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/40308b9402d145b1dc164f447b6506e9dadca8c8362c3ffb52df95e789c0fd10?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"anov.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.anov.cz\/wp-content\/uploads\/art386827_16x9_20260824_072204_BZXenW.jpg","url":"https:\/\/www.anov.cz\/wp-content\/uploads\/art386827_16x9_20260824_072204_BZXenW.jpg","height":0,"width":0},"url":"https:\/\/www.anov.cz\/jsou-nejruznejsi-akce-slevy-skutecne-vyhodne\/","about":["Firmy"],"wordCount":410,"articleBody":"\tB\u011b\u017enou prax\u00ed v\u011bt\u0161iny obchodn\u00edch \u0159et\u011bzc\u016f se stalo t\u00fddenn\u00ed zlev\u0148ov\u00e1n\u00ed n\u011bkter\u00fdch v\u00fdrobk\u016f. Obvykle jsou ozna\u010deny velk\u00fdm p\u00edsmenem v let\u00e1ku, kter\u00fd dost\u00e1v\u00e1me prakticky ka\u017ed\u00fd den do schr\u00e1nky. V dan\u00fd den pak m\u016f\u017eeme p\u0159edpokl\u00e1dat, \u017ee se do dan\u00e9ho obchodu nahrnou davy lid\u00ed, kte\u0159\u00ed si nebudou cht\u00edt nechat onu super v\u00fdhodnou koupi uj\u00edt.\tJi\u017e se stalo zvykem, \u017ee ka\u017ed\u00fd \u0159et\u011bzec ji m\u00e1 v jin\u00fd den. Obvykle sice dan\u00e1 akce trv\u00e1 po cel\u00fd t\u00fdden, ale po prvn\u00edm jednom \u010di dvou dnech je v\u011bt\u0161inou dan\u00e9 zbo\u017e\u00ed vykoupeno. Ot\u00e1zkou je, pro\u010d. Copak jej lid\u00e9 nepot\u0159ebovali, ne\u017e bylo ve slev\u011b?\tZde se samoz\u0159ejm\u011b jedn\u00e1 o psychologick\u00fd trik. Akce, slevy , \u0159\u00edkejme tomu, jak chceme, jsou vyu\u017e\u00edv\u00e1ny k tomu, aby z\u00e1kazn\u00edci ve skute\u010dnosti utratili v\u00edce pen\u011bz, ne\u017e za norm\u00e1ln\u00edch okolnost\u00ed. Jak je to mo\u017en\u00e9, kdy\u017e je dan\u00e9 zbo\u017e\u00ed levn\u011bj\u0161\u00ed?\t\tSta\u010d\u00ed se j\u00edt pod\u00edvat do n\u011bkter\u00e9ho z t\u011bchto obchod\u016f v den, kdy tyto slevy za\u010d\u00ednaj\u00ed. Vid\u00edme lidi s voz\u00edky pln\u011b nalo\u017een\u00fdmi dan\u00fdm zbo\u017e\u00edm, nebo alespo\u0148 v maxim\u00e1ln\u00edm mno\u017estv\u00ed, povolen\u00e9m pro jednu osobu. A \u010dlov\u011bk se mus\u00ed pt\u00e1t: opravdu toho tolik pot\u0159ebuj\u00ed? V kone\u010dn\u00e9m d\u016fsledku toti\u017e za zbo\u017e\u00ed utrat\u00ed mnohem v\u00edce, ne\u017e kdyby si kupovali jen to, co skute\u010dn\u011b pot\u0159ebuj\u00ed.\tDobr\u00e1, m\u016f\u017eeme nam\u00edtnout, ale p\u0159eci jen to maj\u00ed doma. To znamen\u00e1, \u017ee nebudou muset kupovat, a\u017e se dan\u00fd produkt op\u011bt zdra\u017e\u00ed. Jist\u011b, to je pravda, ale zapom\u00edn\u00e1me na fakt, \u017ee se obvykle jedn\u00e1 o potraviny. A ty maj\u00ed ur\u010ditou dobu trvanlivosti. Po n\u00ed je zkr\u00e1tka m\u016f\u017eeme vyhodit. A je nepravd\u011bpodobn\u00e9, \u017ee by to t\u00e9 doby stihli to v\u0161e spot\u0159ebovat.\tJak se k tomu tedy postavit? Jednodu\u0161e. Ano, je dobr\u00e9 je vyu\u017e\u00edvat, ale m\u011bli bychom kupovat jen to, co skute\u010dn\u011b pot\u0159ebujeme. Nap\u0159\u00edklad, opravdu mus\u00edme m\u00edt p\u011bt m\u00e1sel, jen proto, \u017ee jsou zlevn\u011bn\u00e1, nebo sta\u010d\u00ed jedno? Zvl\u00e1\u0161\u0165, kdy\u017e bydl\u00edme sami?\tDodr\u017eov\u00e1n\u00ed tohoto postupu n\u00e1m pom\u016f\u017ee skute\u010dn\u011b u\u0161et\u0159it pen\u00edze, nikoliv jen zd\u00e1nliv\u011b. A o to tu jde p\u0159edev\u0161\u00edm, ne?                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jsou nejr\u016fzn\u011bj\u0161\u00ed akce, slevy skute\u010dn\u011b v\u00fdhodn\u00e9?","item":"https:\/\/www.anov.cz\/jsou-nejruznejsi-akce-slevy-skutecne-vyhodne\/#breadcrumbitem"}]}]